Analysis of audience questionnaire

This questionnaire focused on finding the things our target audience was most interested in, this can range from the topics in the magazine, to the rate of publication and colour scheme. The results would then be used in the creation of the magazine to give us guidelines on what to produce.

First we wanted to focus on what the reader will want to see featured in the magazine.
From question 1 it is quickly clear that gaming is important to the readers, with 14 votes towards it. College information came in a close second with 12 votes to it. Music came in 3rd with 11 votes. The least asked for was news about the local area, with only 3 votes to it. These results highlight the interests of the target audience and can give a general aim in what to feature within the magazine.

After that, we decided to ask whether the reader would be interested in contributing to the magazine.
There was an almost even split on people who were interested in contributing, but not contributing gathered the majority by a single vote. Using this information I will be able to cater the magazine to both audiences, and now know to feature the possibility of contributing, but not make it a large feature.

We then asked about the price of the magazine.
The majority of the people asked (22 votes) said that they would be willing to pay anywhere between £2 - £3. 8 people said they would be willing to pay between £1 - £2. Using the gathered results I now know to price the  magazine around £2 to attract both audiences.

We then focused on the rate of publication.
Weekly came in first, with monthly in second, and fortnightly and termly following. This made it clear that we would publish the magazine weekly as it won by a large amount.

After finding this out, we decided we should focus on the colour scheme of the magazines.
We gave the options of bright colours and neutral colours. Bright colours won with almost 2/3 voting towards it. Using this information we will be able to focus on brighter colours rather than the paler, neutral colours.

This question focused on the length the average length of each article.
The possible answers were a double page spread, a single page spread and half a page. A whole page won with just over 20 votes, this means it got over half of the votes. With double page spreads coming in second with 10 and a half page last with 9. These results will allow us to make the magazine more compelling to the target audience.

The next question focused on the idea of competitions,
The possible options were yes or no. Yes won by over half the votes, clearly showing us that the target audience will be willing to participate. This gives us the clear indication to include a competition in the magazine.

The second from last question focused on the best place for our target audience to buy the magazine.
Almost half of the votes said they would prefer the magazine to be sold in the library, Front reception and online followed, with the canteen coming in last. This gives us a general idea of where in the college will be best to sell the magazine.

The final question asked whether they currently read any other magazines. No had almost 2/3 of the vote. This made it clear that we would have to use the previous answers to try and change this and make them read our magazine.